The Hippie Era: 1970s Fashion in Pakistan - Maves Apparel

The Hippie Era: 1970s Fashion in Pakistan

Muhammad Saleem Shahzad

The 1970s were an era of social and cultural revolution, and Pakistan was no exception. It was a time when the youth rebelled against traditional norms and embraced a new way of life. This new lifestyle was reflected in the fashion of the time, which was heavily influenced by the Hippie movement in the West. In this article, we will explore the fashion trends of the Hippie era in Pakistan and how they evolved over time.

The Rise of the Hippie Movement

The Hippie movement emerged in the United States in the 1960s as a response to the political and social climate of the time. It was a counterculture that rejected mainstream values and embraced peace, love, and freedom. The movement quickly spread to other parts of the world, including Pakistan.

The Hippie Fashion Trends in Pakistan

Tie-Dye and Psychedelic Prints

One of the most distinctive features of Hippie fashion was the use of tie-dye and psychedelic prints. These bold, colorful patterns were often used on shirts, dresses, and scarves.

Bell-Bottom Pants

Another hallmark of Hippie fashion was the bell-bottom pants. These flared pants were a popular choice among both men and women and were often worn with platform shoes.

Maxi Dresses

Maxi dresses, which are long, flowing dresses that reach the ankles, were also a popular choice during the Hippie era. These dresses were often made from lightweight fabrics such as cotton and were adorned with colorful prints and embroidery.

Headbands and Scarves

Hippie fashion also included the use of headbands and scarves. These accessories were often worn as a way to keep long hair out of the face and to add a pop of color to an outfit.

Fringe and Crochet

Fringe and crochet were also common elements of Hippie fashion. Fringe was often used on jackets and bags, while crochet was used on dresses and tops.

The Evolution of Hippie Fashion in Pakistan

As the Hippie movement evolved, so did its fashion trends in Pakistan. In the early 1970s, the fashion was more subdued, with a focus on natural fabrics and earthy tones. However, as the decade progressed, the fashion became more colorful and flamboyant.

The Disco Era

By the late 1970s, the Disco era had arrived, and with it came a new fashion trend in Pakistan. Disco fashion was characterized by its glitz and glamour, with sequins, metallics, and bold prints.

The Influence of Bollywood

In the 1980s, Bollywood films began to have a significant influence on fashion in Pakistan. The fashion of the time was heavily inspired by the colorful, glamorous costumes worn by Bollywood actors and actresses.

The Return of Hippie Fashion

In recent years, there has been a resurgence of interest in Hippie fashion in Pakistan. The fashion of the 1970s has once again become popular, with young people embracing its bold, colorful style.


The Hippie era of the 1970s had a significant impact on fashion in Pakistan. Its bold, colorful style was a reflection of the social and cultural revolution of the time. While the fashion has evolved over the years, the influence of the Hippie movement can still be seen in the bold, colorful styles of today.


Q1: What were the most popular colors during the Hippie era in Pakistan?
Ans: Earthy tones such as brown, beige, and green were popular in the early 1970s, while bright colors such as orange, pink, and purple became more popular as the decade progressed.

Q2: What kind of accessories were popular during the Hippie era in Pakistan?
Ans: Headbands, scarves, and jewelry made of natural materials such as wood and shells were popular accessories during the Hippie era in Pakistan.

Q3: Was Hippie fashion only popular among young people in Pakistan?
Ans: Yes, Hippie fashion was mainly popular among the youth in Pakistan, as it was seen as a rebellious and anti-establishment movement.

Q4: Did Hippie fashion have any impact on Pakistani traditional clothing?
Ans: While Hippie fashion was a departure from traditional Pakistani clothing, it did have an impact on fashion trends in the country. For example, the use of bold, colorful prints became more popular in traditional clothing.

Q5: Can I still find Hippie fashion in Pakistan today?
Ans: Yes, there has been a resurgence of interest in Hippie fashion in Pakistan in recent years. Some designers have incorporated elements of Hippie fashion into their collections, and vintage Hippie clothing can also be found in markets and online.
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This article was written by Muhammad Saleem Shahzad, Managing Editor of Fashion and Manufacturing. With more than a decade of experience in the Fashion industry, Muhammad reports on breaking news and provides analysis and commentary on all things related to fashion, clothing and manufacturing.